moiety

Home CategoriesElsewhere Themes

Green Pedestrian Crossing created by Jody Xiong

The China Environmental Protection Foundation developed an outdoor campaign, displayed on the street, to creatively promote this message. They decided to leverage a busy pedestrian crossing; a place where both pedestrians and drivers meet.

The campaign involved laying a canvas 12.6 metres long by 7 metres wide on the ground, thus covering the pedestrian crossing with a large leafless tree. On either side of the road, beneath the traffic lights, were placed sponge cushions soaked in green, environmentally friendly, washable paint. As pedestrians walked towards the crossing, they stepped on the green sponge, thus leaving green foot imprints on the canvas of the tree. Each ‘green’ footprint on the canvas looked like leaves growing on a bare tree, which made people feel that by walking they could create a greener environment.

The ‘Green Pedestrian Crossing’ was carried out across 7 thoroughfares in Shanghai. The campaign was then extended to 132 roads across 15 cities in China, with a participation exceeding 3,920,000 people.

Watch their video below:

  1. nauticalphysicist reblogged this from rainysnow
  2. rainysnow reblogged this from spookymarshmallow
  3. a-study-in-disaster0l0ogy reblogged this from kriegsvirtualgf
  4. kriegsvirtualgf reblogged this from uncoveredsouls
  5. omegajennerz88 reblogged this from uncoveredsouls
  6. uncoveredsouls reblogged this from airwrenn
  7. cailin-na-gaillimhe reblogged this from 19-mysterious-years
  8. mafaridreams reblogged this from minty-m
  9. colormecaitlyn reblogged this from aboringhistoryteacher
  10. livelikemusicsounds reblogged this from madfreshyogurtyo
  11. exploretheforbidden reblogged this from minty-m
  12. madfreshyogurtyo reblogged this from livin-on-venus
  13. charcoale reblogged this from lapetite-rose
  14. pacifismandpeanutbutter reblogged this from minty-m
  15. beautifulydysfunctional reblogged this from minty-m
  16. aboringhistoryteacher reblogged this from potatohash
  17. home-o reblogged this from afreake
  18. beef-an reblogged this from potatohash
  19. afreake reblogged this from potatohash
  20. theloneliestlover reblogged this from potatohash
  21. free1ndeed reblogged this from livin-on-venus
  22. minty-m reblogged this from potatohash
  23. airwrenn reblogged this from livin-on-venus
  24. livin-on-venus reblogged this from boringcodemonkey
  25. boringcodemonkey reblogged this from potatohash
  26. potatohash reblogged this from artisticinfluences
  27. twthsndfrtn reblogged this from ranch-slut
  28. sarcasmkilledthemind reblogged this from thecanadianmafia
  29. thecanadianmafia reblogged this from underneathmyfedora
  30. chattecurieuse reblogged this from underneathmyfedora
  31. igetlostinsidemymind-s reblogged this from landing-in-paradise
  32. imbrittnybitch reblogged this from hella-lesbian
  33. dnelsss reblogged this from hella-lesbian
  34. fami-lies reblogged this from fadingfasterandfaster
  35. fadingfasterandfaster reblogged this from c0minghome
  36. c0minghome reblogged this from theperfectlesbian